Free tool. No email, no account.
The buyer question builder.
Tell it what your business does and where it works. It writes the questions your customers would actually put to an AI assistant, grouped by what each one tests, ready to paste into ChatGPT and Gemini so you can check by hand whether you get named. It runs in your browser. Nothing is sent anywhere.
The one rule
Never put your own name in the question.
This is the mistake almost everyone makes the first time they check. A question that names you can only tell you what an assistant says once it has been told you exist. It cannot tell you whether you come up unprompted, which is the only thing your customer ever experiences. Every question this tool writes is name-free by construction, and it checks its own output before it shows you anything.
Tests nothing
"Is Watson & Co Plumbing the best plumber in Frankston?"
You have handed the assistant the answer. It will almost always say something agreeable about a business you just named, and you learn nothing about whether anyone else would have heard of you.
Tests what a customer sees
"Who is the best emergency plumber in Frankston?"
Nobody has been named. Either you appear in the answer or you do not, and whoever does appear is the business winning that customer. That is the real result.
The gap between those two questions is measurable. In our 2026 study of 300 Australian businesses, 26% of the 137 with complete records from both engines were recognised when an assistant was asked about them directly, yet never named when a buyer asked who to use. Ask only the first kind of question and that gap stays invisible.
The builder
Build your question set.
Two fields are enough. Services are optional and add three more questions aimed at what you actually sell.
Nothing built yet
Your questions will appear here
Fill in what the business does and where it operates. You will get 22 questions, or 25 if you list services, sorted into the seven intent types our scanner uses.
The builder needs JavaScript, because the questions are assembled in your browser rather than on a server. With scripts switched off, the rule above still holds: write your own questions, and keep your name out of every one of them.
How to use this
Twenty minutes, by hand, for nothing.
You do not need a tool to run this test. You need a browser, a free ChatGPT account, a free Gemini account and a place to write down what happened.
01
Open a fresh chat
Start a new chat in ChatGPT, and another in Gemini. Use a temporary or logged-out chat if you can. An assistant that already knows who you are will answer as though your customer knows too.
02
Paste one question at a time
One question, one fresh chat, no follow-ups and no context about who you are. Pasting all 22 at once turns it into a research task, which is not what a customer does.
03
Count who gets named
For each question, write down whether your business was named, and which businesses were named instead. Twenty-two questions across two assistants is 44 results, and the competitor list is often the more useful half.
04
Do it again next month
One run is a snapshot. Two runs a month apart is a direction. Keep the same question set both times or you are measuring the questions rather than the answers.
Expect some noise. The same question asked twice can produce different businesses, so treat a single answer as one sample rather than a verdict, and read the pattern across the whole set. We wrote up why AI answers change every time you ask separately.
What this is
Templates, and we would rather say so.
This page has no model behind it. The questions are assembled from the intent patterns our scanner uses, filled with the words you typed, in about a millisecond of JavaScript. That is a deliberate trade, and here is exactly what you are trading.
- They are not written for your specific business. A model reading your website would phrase a question or two more naturally than a template can. Occasionally a template will read stiffly, particularly for unusual categories. Edit anything you like before you paste it.
- They are the real intent types, not a random list. Direct recommendation, comparison, problem-solving, local intent, price and cost, trust and credentials, and category discovery. A business is regularly named for one type and invisible for another, which is why testing a single question tells you almost nothing.
- They never name you. The generator is built so your name cannot enter a question, and the output is filtered again before it is drawn. If you type your name into the category field it is removed and you are told.
- Nothing leaves your browser. No email field, no account, no analytics event on the questions you build, no storage. This page is a text file with a script in it.
Use these questions anywhere, including in a competitor's tool. If they are useful, a link back to this page is welcome and is the only thing we ask.
The automated version, if you want it
Everything above works without us. If you would rather not spend the twenty minutes, our free scan asks a set of questions like these across ChatGPT and Gemini, counts how often you are named, records who was named instead and shows you the raw answers. It is a convenience, not a requirement, and it is free with no email.
Questions about the questions
Common questions.
Why can't the questions include my business name?
How many of the questions should I test?
Are these questions written by AI?
Does this cost anything, or need an email?
What counts as being named?
Which assistants should I test in?
Keep reading
Related pages
Answers
Check what ChatGPT says about you
The manual method in full, including what to record and what to ignore.
Read more →Learn
Why doesn't ChatGPT mention my business?
Six reasons, ranked by how often we found each one in 300 scans.
Read more →Method
The Receipts Engine
How the scanner builds its questions and counts what comes back.
Read more →Research
State of AI Visibility 2026
300 Australian businesses scanned. Open dataset, CC BY 4.0.
Read more →Or let the scan ask them for you.
Same questions, asked across ChatGPT and Gemini, counted and written up. Free, no email, and you keep the report.