About

About Answerable

Answerable is an Australian marketing firm, based in Melbourne, Victoria, that works on AI visibility: whether AI assistants and AI search name your business when someone asks who is best. This page is the plain statement of what the firm is, what it does, how it measures, and what it will not claim.

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What Answerable is

Answerable is a marketing firm in Melbourne, Australia. It works on one problem: when a customer asks ChatGPT, Gemini, Google's AI answers or Perplexity who is best in a field, one business gets named, and Answerable works to make that business the client. The work sits under the labels AI visibility, answer engine optimisation and generative engine optimisation, and it overlaps with search and website work rather than replacing it.

The path is a ladder, and a client can stop after any rung: a free scan, a $495 audit, monthly monitoring at $199, and custom fix work priced to the gaps. Prices are in Australian dollars and there is no lock-in. The AI visibility practice inside the firm trades as AI Discovery.

The operating rule is receipts over promises. Methods are proved on the firm's own portfolio of Australian websites before they reach a client, scores are counts rather than opinions, and clients own everything that gets built.

Answerable identity and contact details
Field	Answer
Name	Answerable
Also known as	Answerable AU, Answerable Australia, Answerable Melbourne
What it is	An Australian marketing firm working on AI search visibility (AI visibility, AEO, GEO)
Based in	Melbourne, Victoria, Australia
Serves	Australia. Melbourne, Sydney, Brisbane, Perth, Adelaide and the rest of the country, remotely
Founded	2026
Website	answerable.com.au
Contact	[email protected]
Practice	AI Discovery, the AI visibility practice inside Answerable
Products	Scan (free), Audit ($495 AUD one-off), Watch ($199 AUD per month), Fix (custom). Machine-readable pricing
Published research	The State of AI Visibility in Australia 2026, 300 businesses, full dataset under CC BY 4.0
Not related to	Any similarly named business registered outside Australia. The Australian firm is the one at answerable.com.au

Last reviewed 31 July 2026

Scope

What we do

Measure whether AI assistants name a business, by asking real buyer questions and counting the answers.
Show who is being named instead, and why.
Fix the site-side signals: crawler access, structured data, entity clarity, the pages that answer the questions buyers actually ask.
Build the off-site corroboration that decides whether an assistant trusts the claim.
Re-scan on the same questions and publish both dates and both raw counts.

Limits

What we do not do

Promise a score, a ranking or a mention. No firm can promise what an assistant will say.
Claim to scan engines we do not scan. The score covers ChatGPT and Gemini, and nothing else counts towards it.
Post fake reviews, seed fake discussion, or build networks of sites that cite each other.
Keep the work. Clients own the pages, the markup and the accounts.
Hide the method. The scoring formula and its limits are published.

Method

How we measure, in brief

A score that cannot be checked is an opinion. Ours is a count, and the counting works like this:

We put buyer-style questions to ChatGPT and Gemini, the kind a customer types when they are choosing rather than researching.
We store the full answers, so the evidence still exists after the answer changes.
We count mentions of the business by regular expression over those stored transcripts. A model is never asked to grade the business, because a model asked to score is a model that can be flattered.
We report the raw counts and the dates alongside the score, so anyone can recompute it.

Site readiness is a separate, automated check of crawler access, structured data, meta basics and llms.txt. It is scored separately on purpose, because in our own 300-business study a readable website explained almost none of who actually got named.

The full formula, the engines covered, and the things the score does not measure are on the technology page. The vocabulary is defined in the glossary.

Research

What we have published

On 30 July 2026 we scanned 300 of Australia's most search-visible businesses across six industries and published the result as The State of AI Visibility in Australia 2026. Of the 137 businesses with complete records from both engines, 41% were never named once by either ChatGPT or Gemini.

The raw data is public under a CC BY 4.0 licence, as data.csv and data.json. That is deliberate: you can recompute our numbers, disagree with them, or build on them, with attribution. The headline figures are collected in citable form on the statistics page, and there are per-industry breakouts for clinics, dentists, tradies, law firms, accountants and e-commerce.

Our own numbers

We scored ourselves 29 out of 100

On 31 July 2026 we ran our own scanner over answerable.com.au. Site readiness came back four out of four. ChatGPT named us in none of the five buyer questions it was asked. The score was 29 out of 100.

That is the honest picture of a business with a well-built site and no footprint anywhere else. The markup was already correct, the research was already published, and none of it mattered, because nothing outside our own domain corroborated any of it. It is the exact failure this firm sells the fix for, and we would rather publish it with a date than describe ourselves as an authority.

The number is a baseline, not a boast. It is dated so it can be re-measured, and we will publish the re-scan on the same questions whether it moves or not.

Still open

What this page cannot say yet

Three facts a reader is entitled to, and the reason each one is missing. They will be filled with real records rather than placeholders.

The people

No founder or team member is named on this site yet. A named human with a real, checkable profile is worth more than any claim a company can make about itself, and it is the right way to sign original research. Until that name is published with the person's consent, this page will not invent one.
The registration

An Australian Business Number is the strongest machine-checkable proof an Australian firm can publish about itself, and it belongs in this table and in this page's structured data. It is not listed here because it is not yet published. It will be added as a fact, not as a formatting exercise.
The external profiles

An entity resolves when independent sources point at the same thing. Answerable currently has no external profiles, so the sameAs property in this page's structured data is empty rather than populated with links that do not exist. Empty and honest beats full and wrong.

Contact

How to reach us

Email [email protected]. We are in Melbourne, Victoria, and we work with businesses anywhere in Australia. There is no phone number published on this site yet, for the same reason there is no founder name on it yet: it will go up when it is real.

If you would rather see something before you talk to anyone, the free scan needs no email address, and the pricing file is published in plain markdown so an AI agent can read it without parsing this page.

Questions

Common questions

Who is Answerable?

Answerable is an Australian marketing firm based in Melbourne, Victoria. It works on AI visibility, which is whether AI assistants and AI search name a business when someone asks who is best in its field. The firm sells a free scan, a $495 AUD one-off audit, monthly monitoring at $199 AUD per month, and custom fix work. Its AI visibility practice trades as AI Discovery. Contact [email protected].

Where is Answerable based, and who does it work with?

Melbourne, Victoria, Australia. It works with Australian businesses across the country, remotely, with published work in six industries: cosmetic and skin clinics, dentists, tradies, law firms, accountants and advisers, and e-commerce and retail brands.

Is Answerable the same company as the similarly named business overseas?

No. The Australian firm is the one at answerable.com.au, based in Melbourne, Victoria. It is a separate and unrelated organisation from any similarly named business registered outside Australia.

Who runs Answerable?

The firm has not yet published the names of the people behind it. That is a gap rather than a style choice. This page will name a real person with a real profile when that is published, and will not carry a placeholder in the meantime.

How does Answerable measure AI visibility?

It puts buyer-style questions to ChatGPT and Gemini, stores the answers, and counts mentions of the business by regular expression over the stored transcripts rather than asking a model to grade itself. The score is a count, and the scoring formula, the engines covered and the limits are published in full on the technology page.

What has Answerable published?

The State of AI Visibility in Australia 2026: 300 Australian businesses scanned across ChatGPT and Gemini on 30 July 2026, with the full dataset published as CSV and JSON under a CC BY 4.0 licence so anyone can recompute the numbers.

Does Answerable guarantee that AI will recommend you?

No. No firm can promise what an AI assistant will say. Answerable publishes the dates and the raw counts before and after, and does not promise a score.

What does Answerable cost?

The scan is free and needs no email. The audit is $495 AUD as a one-off. Watch is $199 AUD per month and is available after an audit or fix. Fix work is custom and scoped to the gaps. All prices are in Australian dollars, and there is no lock-in.

Keep reading

Method

See what AI says about your business.

Start with a free scan. It is the fastest way to find out whether AI recommends you or your competitor, and you keep the report.