Industry breakout
AI visibility for cosmetic and skin clinics: the 2026 numbers.
We scanned 50 Australian cosmetic and skin clinics on 30 July 2026 as part of our 300-business national study. The average clinic scores 35.2 out of 100 for AI visibility, below the national mean of 38.3, and 43% of the clinics with complete records from both engines were never named by ChatGPT or Gemini at all.
Key numbers
How 50 clinics scored, in eight numbers
Every figure below comes straight from the national dataset, filtered to the 50 cosmetic and skin clinics. Cross-engine "never named" figures are counted over the 23 clinics with complete records from both engines, because blank Gemini rows cannot be counted either way. Site checks are counted over all 50.
The average clinic scores 35.2 out of 100 for AI visibility, below the national mean of 38.3. The median clinic scores 36.
43% of the 23 clinics with complete records from both engines were never named once by either ChatGPT or Gemini. That is 10 clinics.
16% of the 50 clinics block AI crawlers in robots.txt, the highest blocking rate of the six industries in the study. The national figure is 13%.
24% of the 50 have no structured data (JSON-LD) on their site, level with the national rate of 24%.
80% of the 50 have no llms.txt file, against 71% nationally. We report it as a legibility signal only: Google has said it does not use llms.txt.
Clinic websites average 71.2 out of 100 for on-site AI readiness, yet the same clinics average 35.2 for AI visibility. Tidy sites, invisible businesses.
Laser Skin & Vein Clinic in Adelaide leads the niche on 78, ahead of LLC Cosmetic in Brisbane on 67.
Sydney clinics average 44.1, the best of the five cities scanned. Melbourne clinics average 27.3, the lowest.
A famous name is not a guarantee. Laser Clinics Australia was named in 4 of 5 ChatGPT buyer questions and 5 times by Gemini, the strongest anchor-brand record in the niche. Australian Skin Clinics, another national brand, was not named by either engine in any of our test questions. That is a statement about our questions on one day, not about anyone's work.
Who leads
The five most visible clinics in the scan
Top of the 50-clinic cohort by AI visibility score. These are the clinics the engines actually volunteered when a buyer-style question was asked, and their lead is earned: every one of them carries a footprint of reviews, directories and coverage the engines can find.
| Rank | Clinic | City | AI visibility score |
|---|---|---|---|
| 1 | Laser Skin & Vein Clinic | Adelaide | 78 |
| 2 | LLC Cosmetic | Brisbane | 67 |
| 3 | The London Skin Clinic | Adelaide | 64 |
| 4 | Contour Clinics | Sydney | 61 |
| 5 | Laser Clinics Australia | Sydney | 60 |
Anchor brands
How the recognisable clinic brands fared
The sample includes eight recognisable national clinic brands. The counts below are factual: how many of the 5 shared ChatGPT buyer questions named each brand, and how many times Gemini named it across our sweep. "No complete record" means the Gemini fields for that row are blank in the dataset, so nothing can be counted either way.
| Brand | AI visibility score | ChatGPT buyer questions naming it (of 5) | Times named by Gemini |
|---|---|---|---|
| Laser Clinics Australia | 60 | 4 | 5 |
| Results Laser Clinic | 55 | 1 | 4 |
| Victorian Cosmetic Institute | 40 | 0 | 1 |
| Australian Skin Clinics | 34 | 0 | 0 |
| SILK Laser Clinics | 34 | 0 | 2 |
| Artisan Aesthetic Clinics | 25 | 0 | No complete record |
| Youth Lab | 25 | 0 | No complete record |
| Clear Skincare Clinics | 18 | 0 | 1 |
By city
Where clinics are most visible
Ten clinics were scanned in each of five capital cities. Mean score is the average AI visibility score out of 100 for that city's ten.
| City | Clinics scanned | Mean score |
|---|---|---|
| Sydney | 10 | 44.1 |
| Adelaide | 10 | 37 |
| Brisbane | 10 | 34.5 |
| Perth | 10 | 33.1 |
| Melbourne | 10 | 27.3 |
What it means
What this means for a clinic
The pattern in this data is uncomfortable but useful: the average clinic website is in reasonable shape at 71.2 out of 100 for AI readiness, and the average clinic is still close to invisible at 35.2 out of 100 for AI visibility.
The first fixes are mechanical. 16% of the 50 clinics block AI crawlers outright in robots.txt, the worst blocking rate of the six industries in the study, which means the engines cannot read those websites at all. 24% publish no structured data. Both are solvable in an afternoon, and both sit at the "necessary but not sufficient" end of the problem.
On llms.txt, keep your wallet in your pocket: 80% of clinics do not have one, but Google has said it does not use the file, so treat it as a cheap legibility signal, not a lever anyone should be selling you.
After the mechanics, it is a footprint game. Nationally, the correlation between site readiness and the per-engine visibility scores is Pearson r = 0.116 across the 137 businesses with complete two-engine records, so a tidy site alone does not get a clinic named. The engines volunteer clinics the rest of the web already talks about: reviews, directories, press, industry lists, other people's pages. The five leaders above are the proof.
If the vocabulary is new, our AI visibility glossary covers it in plain English. For what we would actually do for a clinic, see AI visibility for cosmetic and skin clinics, and for the full method, caveats and raw data behind these numbers, see the national report and its CC BY 4.0 dataset.
Keep reading
The rest of the study, and what to do about it
The full report
State of AI Visibility in Australia 2026
All 300 businesses across six industries, with the method, the caveats and the raw data free to download under CC BY 4.0.
Read the report →For your clinic
AI visibility for cosmetic & skin clinics
What we fix, what it costs and how the free scan works for a clinic that wants to be the one AI names.
See the service →Sibling breakout
Dentists: the 2026 numbers
The dental cohort scored a mean of 38.5 out of 100, and 41% of its complete records were never named by either engine.
See the dentist data →Glossary
AI visibility, in plain English
Named versus recognised, GEO, AEO, llms.txt and the rest of the vocabulary, without the jargon.
Open the glossary →Questions
Common questions about the clinic data
How visible are Australian cosmetic and skin clinics to AI?
Which cosmetic clinics does AI name most often?
Are clinic websites holding them back with AI?
Does a big clinic brand get recommended by AI automatically?
Find out whether AI names your clinic.
The same scan we ran on these 50 clinics is free for yours. See whether ChatGPT and Gemini name you, who they name instead, and you keep the report.